Free for podcasters.
You get paid, not billed.
Every tool is free. Sponsors pay to keep reaching your audience, and your show keeps 35 to 50% of every sale. Here is exactly what you get, how it works, and what it is worth.
What do I get?
Everything a show runs on. Zero dollars.
The 90-second listener survey
A friendly chat survey that asks your listeners the demographic questions advertisers care about. You share one link on air and it keeps running, episode after episode, so your numbers keep growing.
A live audience dashboard
Watch responses arrive in real time and see who your audience really is. We never break down groups smaller than 25 people, so no single listener can ever be picked out.
A media kit that updates itself
A permanent link with real numbers about your audience, backed by their own answers. It refreshes every night, so you never rebuild a PDF again.
A sponsor booking page
A page where sponsors see your audience numbers and book campaigns directly. You just paste the link into the sponsorship emails you already send.
A newsletter you actually own
A signup page and a simple way to email your subscribers, with one-tap unsubscribe. You can see who opened and clicked every send, and your list makes your audience more valuable at the same time.
Polls, questions, giveaways and more
Polls with live results, a place for listeners to send in questions, giveaways, event RSVPs, and waitlists. Each one is a link you can mention on air, and each response teaches you more about your audience.
Analytics built around one number
One page shows what advertising to your audience currently costs a sponsor, how fast that price is growing, and which episodes and tools bring in the most listeners.
Connections to the tools you already use
Link your podcast host or RSS feed and we add your link to new show notes automatically. Listeners can verify their Patreon support or claim a Discord role, you can pull in your YouTube and download numbers, and you get paid through Stripe.
How does this work?
Your listeners opt in. Sponsors pay to stay in front of them. You keep control the whole way.
Your listeners answer, and choose what to share
Listeners answer plain questions about who they are and what they plan to buy. Two permission boxes come unchecked: one lets their answers count toward your audience stats, and one lets sponsors advertise to them. Any listener can change or delete their answers at any time.
Their answers become your audience asset
Every survey, poll, giveaway, and newsletter signup adds to a single picture of your audience. The listeners who allow advertising become the audience sponsors can pay to reach. Their details never leave the platform and there is no export button, so nobody can copy your list and walk away.
Sponsors pay to keep reaching them
A sponsor who already advertises on your show books an Echo from your booking page. Their ads then keep reaching your listeners on Instagram, Google, and TikTok for 30, 60, or 90 days. They can also pay extra to run a video of you as an ad from your own account, and nothing runs until you approve it.
You get paid, with the math shown
Your show keeps 35% of every Echo, 40% of sponsored survey questions, and 50% of video campaigns. Every payment is calculated to the cent and listed on your earnings page next to the campaign it came from.
How much extra can I make?
Run your numbers.
The math is simple. You already sell ad reads, and every read is a chance to sell an Echo on top. Your category sets the rate, your growing survey audience sets the price, and filming the video yourself raises your cut from 35% to 50%.
Every read becomes an upsell
$2,608
to you when a sponsor adds a 90-day Echo (35% of the $7,450 they pay)
Film the video, earn more
$7,775
for the 90-day host-video (50% of $15,550). Influencers have had this revenue stream for years. Podcast hosts haven't, until now.
If every sponsor adds one
$20,860–$62,200
a year on the 8 reads you were selling anyway. The top end is you filming the video.
Longer Echoes pay more per day, not less
A 30-day Echo overlaps about 4 of your episodes, and a 90-day Echo overlaps about 12. Every new episode puts your voice back in the listener's ear while the sponsor's ad is running, which makes that ad work better. So each extra month costs the sponsor more than the last, and the effect is strongest when the ad is a video of you.
| Term | Runs beside | Echo · your 35% | Host-video · your 50% |
|---|---|---|---|
| 30 days | ~4 episodes | $2,250 · $788 | $4,500 · $2,250 |
| 60 days | ~8 episodes | $4,750 · $1,663 | $9,700 · $4,850 |
| 90 days | ~12 episodes | $7,450 · $2,608 | $15,550 · $7,775 |
Why sponsors pay this: your listeners said yes because you asked, and an audience that trusts the host responds better to ads than strangers ever will. These prices come from the same formula sponsors see at checkout: the going ad rate for your category, times the number of listeners who said yes to ads (~5,000 listeners who said yes to ads at this stage, and every episode adds more), times how long the campaign runs. None of this requires new ad slots, just the sponsors you already have.
For sponsors and media buyers
What sponsors pay, and the cut every show sees.
This is the same price list sponsors see. Your share of each sale is calculated to the cent and shown in your dashboard.
| Product | What it is | Price | Show's cut |
|---|---|---|---|
| Echo bundle | The sponsor's ads keep reaching one show's listeners for 30, 60, or 90 days | From $1,500 for 30 days. Longer terms cost more per day, and the price scales with the show's audience and category | 35% |
| Host-video Echo | An Echo plus a short video of the host, run as an ad from the show's own account with the host's approval | Twice the 30-day Echo, rising faster with longer terms | 50% |
| Segment license | An audience combined from several shows, available to the sponsor for 30 days | $2,500 up to 50K matched; $7,500 up to 250K | 35% |
| Sponsored question | The sponsor's question added to listener surveys | $3 per response, $10K minimum | 40% |
Sponsoring a show already on RareAudience? Its booking page has live pricing. More for advertisers →
Questions podcasters ask
What does it cost me as a podcaster?
Nothing, ever. The survey, dashboard, media kit, booking page, and every listener tool are free. RareAudience only makes money when your sponsors buy something, and your show keeps 35 to 50% of every sale.
Do I keep control of my audience?
Yes, and so do your listeners. Everything comes from questions your listeners chose to answer, and the box that allows advertising starts unchecked. You approve anything that uses your name or face. Listener details never leave the platform, and any listener can delete everything at any time.
What do my listeners actually see?
A friendly 90-second chat that explains exactly why it is asking. Every question can be skipped, and there is no account or app to install. Listeners can review or delete their answers whenever they want from a simple privacy page.
How is my price set?
Advertisers pay different rates to reach different audiences. We take the going rate for your show's category, multiply it by the number of listeners who allowed advertising, and scale it by how long the campaign runs. A finance show prices higher than a comedy show of the same size because advertisers pay more to reach its listeners. Every new survey answer pushes your price up, and you can watch it move on your dashboard.
Where does the audience data actually come from?
From your listeners, on purpose. The survey is the main way, and polls, giveaways, RSVPs, waitlists, newsletter signups, and Patreon or Discord verification all add to the same picture of your audience. Nothing is guessed, tracked, or bought from data brokers, and a listener can delete everything at any time.
Why do longer Echoes cost more per day, not less?
Because the campaign runs alongside your show. A 30-day campaign overlaps about 4 of your episodes, and a 90-day campaign overlaps about 12. Every new episode puts your voice back in the listener's ear while the sponsor's ad is running, which makes that ad work better. So each extra month costs the sponsor more, not less, and the effect is strongest when the ad is a video of you.
What happens when a listener opts out?
They are removed from every sponsor campaign automatically within a day, and a record is kept. Sponsors only ever pay to reach listeners who currently say yes.
What exactly does a sponsor get with an Echo?
Their own Meta, Google, or TikTok ad account receives a scrambled audience they can show ads to, refreshed daily for the length of the campaign. They never receive names, emails, or any listener details.
Will this pass a sponsor's legal and privacy review?
That is the design goal. Listeners opt in explicitly, their details never leave the platform, opt-outs are applied automatically with records kept, and sensitive topics are never collected at all. There is a compliance document written to hand straight to their lawyers.