You sponsored the show. Now reach its actual listeners — with their consent.
The audience you can't buy anywhere else.
Podcast listeners who told us who they are and what they're shopping for — then opted in to hear from brands like yours. Build cross-show segments. Sync them anywhere. Keep every promise made to the listener.
Free to browse — real counts, real composition. You pay only to activate.
100%
zero-party
Every attribute was typed or tapped by a listener answering a direct question. Nothing inferred, nothing bought.
0
CSV exports, ever
Activation is hashed identifiers pushed through platform APIs. The export button doesn't exist.
n ≥ 25
aggregation floor
No breakdown renders below 25 respondents. Small counts display as “<50.” Re-identification is off the table.
35%
to podcasters
Revenue share on every activation, pro-rata by listeners contributed, on a ledger both sides can read.
How it works
From a host's voice to an audience you can sync — with consent at every step.
Hosts read one link on air
Podcasters deploy a 90-second conversational survey at raread.co/their-show. Listeners answer because the host asked — with completion rates panel surveys only dream about.
Listeners opt in, explicitly
Two plain-English consent choices, unchecked by default: aggregate insights, and advertising audiences. No consent, no activation — enforced in the database, not the fine print.
You activate across shows
Build segments over declared demographics and purchase intent, then sync them to Meta, Google, and TikTok as SHA-256-hashed custom audiences that refresh daily.
For media buyers
Declared intent, not modeled guesswork.
“Women 25–44, household income $100K+, actively shopping for skincare, who listen to shows like yours.” Not a lookalike of a lookalike — listeners who said so themselves, last month, in their own words.
- ✓Rule-based builder over demographics, purchase intent, and show affinity
- ✓Starter segments discovered nightly by clustering, named in plain English
- ✓Live counts that only ever include advertising-consented listeners
- ✓Daily delta syncs to Meta, Google & TikTok — opt-outs removed automatically
The Echo bundle — priced by verified audience
Your host-read shouldn't die when the episode ends.
Echo turns the show you sponsored into a retargeting audience: its consented listeners, synced to your ad platforms for 90 days, plus lookalike seeds. Want the host's face on it? Add their whitelisted video — a Spark / partnership ad from the show's own handle at that same audience. The podcaster gets paid again. Your ad gets a second act.
Extend a host-read
“Ad tech spent twenty years guessing who people are. It turns out you can just ask — if you're honest about why.”
The premise behind RareAudience
Why brands trust it
Built so the consent survives contact with reality.
Hashed activation only
Audiences leave as SHA-256 identifiers pushed through Meta, Google, and TikTok APIs — normalized to each platform's matching spec. Raw PII stays home.
Revocation that propagates
A listener opting out is removed from every synced audience automatically, with an audit entry per removal you can hand to counsel.
No sensitive categories
Health, orientation, religion, politics, precise finances: blocked at extraction, blocked in storage, unselectable in the builder, inert at evaluation.
A ledger, not a promise
Podcaster revenue share is computed to the cent with largest-remainder math and visible to both sides — the co-op economics are inspectable.