You sponsored the show. Now reach its actual listeners, with their consent.
The audience you can't buy anywhere else.
Podcast listeners who told us who they are and what they're shopping for, then opted in to hear from brands like yours. Build cross-show segments. Sync them anywhere. Keep every promise made to the listener.
Free to browse, with real counts and real composition. You pay only to activate.
100%
zero-party
Every attribute was typed or tapped by a listener answering a direct question. Nothing inferred, nothing bought.
0
CSV exports, ever
Activation is hashed identifiers pushed through platform APIs. The export button doesn't exist.
n ≥ 25
aggregation floor
No breakdown renders below 25 respondents. Small counts display as “<50.” Re-identification is off the table.
35%
to podcasters
Revenue share on every activation, pro-rata by listeners contributed, on a ledger both sides can read.
How it works
From a host's voice to an audience you can sync, with consent at every step.
Hosts read one link on air
Podcasters deploy a 90-second conversational survey, along with polls, giveaways, and a newsletter, all behind one link. Listeners answer because the host asked, with completion rates panel surveys only dream about.
Listeners opt in, explicitly
Listeners see two plain-English consent choices, both unchecked by default: one for aggregate insights and one for advertising audiences. Every later touchpoint, from a poll vote to a verified Patreon pledge, deepens the same consented profile. Without consent there is no activation, and that rule is enforced in the database rather than the fine print.
You activate across shows
Build segments over declared demographics, purchase intent, and verified supporter status, then sync them to Meta, Google, and TikTok as SHA-256-hashed custom audiences that refresh daily.
For media buyers
Declared intent, not modeled guesswork.
“Women 25–44, household income $100K+, actively shopping for skincare, who listen to shows like yours.” Not a lookalike of a lookalike. These are listeners who said so themselves, last month, in their own words.
- ✓Rule-based builder over demographics, purchase intent, and show affinity
- ✓Starter segments discovered nightly by clustering, named in plain English
- ✓Live counts that only ever include advertising-consented listeners
- ✓Daily delta syncs to Meta, Google & TikTok, with opt-outs removed automatically
The Echo bundle: priced by verified audience
Your host-read shouldn't die when the episode ends.
Echo turns the show you sponsored into a retargeting audience: its consented listeners, synced to your ad platforms for 90 days, plus lookalike seeds. Want the host's face on it? Add their whitelisted video, a Spark / partnership ad that runs from the show's own handle at that same audience. The podcaster gets paid again. Your ad gets a second act.
Extend a host-read
“Ad tech spent twenty years guessing who people are. It turns out you can just ask, if you're honest about why.”
The premise behind RareAudience
Why brands trust it
Built so the consent survives contact with reality.
Hashed activation only
Audiences leave as SHA-256 identifiers pushed through Meta, Google, and TikTok APIs, normalized to each platform's matching spec. Raw PII stays home.
Revocation that propagates
A listener opting out is removed from every synced audience automatically, with an audit entry per removal you can hand to counsel.
No sensitive categories
Health, orientation, religion, politics, precise finances: blocked at extraction, blocked in storage, unselectable in the builder, inert at evaluation.
A ledger, not a promise
Podcaster revenue share is computed to the cent with largest-remainder math and visible to both sides. The co-op economics are inspectable.