Listener CDP · data co-op · activation layer

The audience you can't buy anywhere else.

Podcast listeners who told us who they are and what they're shopping for — then opted in to hear from brands like yours. Build cross-show segments. Sync them anywhere. Keep every promise made to the listener.

RareAudience segment detail: matched consented listeners, composition charts, contributing shows

A live segment: matched count, composition, and the shows whose listeners power it.

How it works

Hosts read a link on air

Podcasters deploy a 90-second conversational survey at raread.co/their-show. Listeners answer because the host asked — completion rates broadcast surveys only dream about.

Listeners opt in, explicitly

Two plain-English consent boxes, unchecked by default: one for aggregate insights, one for ad audiences. No consent, no activation. Ever.

You activate across shows

Build segments over declared demographics and purchase intent, then sync them to Meta, Google, and TikTok as SHA-256-hashed custom audiences.

Echo bundle

Your host-read shouldn't die when the episode ends.

Echo turns the show you sponsored into a retargeting audience: its consented listeners, synced to your ad platforms for 90 days, plus lookalike seeds. The podcaster gets paid again. Your ad gets a second act.

Podcaster dashboard with audience composition

Built so the consent survives contact with reality

The entire architecture exists to keep two promises: listeners control their data, and advertisers get audiences that are exactly what they claim to be.

Zero-party only

Every attribute was typed or tapped by a listener answering a direct question. No inference, no bid-stream scraping, no lookalike guesswork sold as data.

PII never leaves

Activation is hashed identifiers pushed through platform APIs. There is no CSV export of listener data — the button doesn't exist.

Revocation propagates

A listener opting out is removed from every synced audience automatically, with an audit trail you can point your counsel at.

No sensitive categories

Health, orientation, religion, politics, precise finances: blocked at the extraction layer, the storage layer, and the segment builder.