Your host-reads are leaving money on the table
Make every sponsor worth more.
RareAudience gives you free tools that show sponsors exactly who listens to your show. Your listeners take a short demographic survey, your media kit fills with real numbers, and your sponsors can pay to keep advertising to your audience after the episode ends. Your show keeps up to half of every sale.
Free forever for podcasters. Set up in 5 minutes. No credit card, nothing to install.
35%
of every sale, to you
When a sponsor pays to keep advertising to your audience, 35% of the money goes to your show. If the ad is a video of you, your cut is 50%. Every payment is listed in your dashboard.
90 sec
demographic survey
A short, friendly survey your listeners finish in about 90 seconds. It tells advertisers who your audience really is, and that proof is what raises your price.
1 link
living media kit
Your media kit lives at one permanent link and updates itself as new answers come in. You never rebuild a PDF again.
0
cost to your show
Every tool is free, forever. We only make money when your sponsors spend more.
How it works
Your audience is an asset. Start treating it like one.
Share one link with your listeners
You get one link that holds your survey, polls, giveaways, and newsletter signup. Mention it on air or put it in your show notes, and we can even add it to new episodes for you automatically.
Their answers become your proof
Every answer builds a clearer picture of your audience: their ages, their incomes, and what they plan to buy. The clearer that picture gets, the more your audience is worth to a sponsor, and you can watch its value grow on your dashboard.
Your sponsors pay for more
Send your booking page to the sponsors you already work with. They can pay to keep showing ads to your listeners for 30 to 90 days after their ad read airs, and your show keeps 35 to 50% of every sale.
A survey your listeners will actually take
Ninety seconds that prove what your audience is worth.
Advertisers pay more when they know exactly who they are reaching. This survey asks your listeners the questions sponsors care about, like age, income, and what they plan to buy, in a friendly chat that takes about 90 seconds. Every question can be skipped, nothing is shared unless the listener agrees, and they can delete their answers whenever they want. It is a survey you can read on air with pride, and every completed one makes your show more valuable.
- ✓It runs all the time, so your numbers never go stale
- ✓Listeners choose what to share, and no box comes pre-checked
- ✓We write the on-air script and make the QR code for you
- ✓Listeners can see, change, or delete their answers at any time
The full picture
Every tool teaches you more about your audience.
The survey is just the start. Each free tool gives your listeners another easy way to tell you about themselves, and every answer goes into one picture of your audience that only your show has.
The 90-second survey
The foundation: age, income, and what your listeners plan to buy, straight from the listeners themselves.
Polls and listener questions
Learn what your audience wants next, and learn a little more about every listener who answers.
Giveaways, RSVPs and waitlists
See who enters, who shows up, and who is waiting to buy whatever you make next.
Your newsletter
Email your listeners directly and see who opens and clicks every send.
Discord and Patreon
Listeners can prove they are members or paying supporters, which shows sponsors how devoted your audience is.
Your episode feed
Connect your feed and we track which episodes bring in the most new listeners, so you know what is working.
Why this matters: sponsors pay based on how many listeners are in that picture and how much is known about them. As it grows, the price of advertising to your audience goes up, and your dashboard shows you that price every day. Your listeners' details never leave the platform and are never sold. Sponsors pay to show ads, but they never see who anyone is.
The Echo: your new revenue stream
The upsell your sponsors have been waiting for.
An Echo is simple. After a sponsor's ad read airs on your show, their ads keep reaching your listeners on Instagram, Google, and TikTok for 30, 60, or 90 days. The price is set by the size of your audience and what advertisers pay in your category, and 35% of it goes to your show. If you film a short video for the sponsor, they can run it as an ad from your own account, with your permission, for twice the price, and your cut rises to 50%. Influencers have been paid for their likeness this way for years, and now podcast hosts can be too. You never have to sell any of this. You just paste your booking link into the sponsorship emails you already send.
See what your sponsors see
“Podcasting built the most trusting audience in media, then sold it one CPM at a time. The shows that can prove their audience will price like it.”
The premise behind RareAudience
Built to protect the thing that makes it work
Your listeners' trust makes all of this work, so we built everything to protect it.
Listeners choose to share
Every piece of information is an answer a listener chose to give. Nothing is guessed, tracked, or bought, and nothing is used for ads unless the listener ticks that box themselves.
Their details never leave
Sponsors never receive names, emails, or lists. They can only show ads through Meta, Google, and TikTok, and there is no export button anywhere in the product.
Opting out actually works
A listener who changes their mind is removed from every sponsor campaign automatically, and a record is kept every time.
You get paid on a ledger
Your share of every sale is calculated to the cent and shown in your dashboard, so you always know exactly what you earned and where it came from.