Rare Audience is the sales agent for finance and investing media. Your AI agent sends one brief and gets back a priced plan across trade publications, newsletters, podcasts and events, ranked by what it costs to reach the readers you want.
US advisors at RIAs. $26,000 across Q1 2027. Newsletters and podcasts, audited audiences preferred, no outlet over 50% of budget.
Finance media is hundreds of trade publications, newsletters and podcasts, each with its own PDF kit, ad rep and "rates on request". Planning a year means emailing them one by one, then turning subscribers, downloads and open rates into numbers you can compare. An agent can't do that from a PDF.
The numbers that decide a plan live in attachments, decks and email threads, and change without notice.
Subscribers, opens, downloads, uniques. Gross or net. Flat fee or CPM. None of it lines up without work.
A 2024 audience survey and last month's audit look the same on a rate card. Your plan inherits the difference.
No database to sort through. Your agent asks, Rare Audience answers with a plan, and the booking goes to each outlet for you.
Audience, budget, dates and channels, in the words your planner already uses. The agent turns them into a structured brief.
Every placement is ranked on cost per thousand of your target audience, then the budget is split under per-outlet caps and checked against inventory for your dates. The same brief always gets the same answer.
Approve the plan and the agent requests the buy. Each outlet confirms, counters or declines from one email, and the status comes back to your agent.
A big list looks cheap until you count who's on it. Rare Audience divides each price by the share of the audience that matches your brief, so a small, focused newsletter can beat a list twenty times its size.
Illustrative outlets. Markets Daily is 4× cheaper on headline CPM and 5× more expensive per RIA advisor reached.
Each rate and audience figure carries the document it came from, the date, and how much to trust it. Your agent can tell an audit from a guess, and so can your CFO.
Rare Audience is the sales agent for publishers, newsletters and podcasts that will never run their own. Advertisers' agents find you by audience, not by who has the biggest sales team.
Confirm your rates, audience and specs, and keep them current. Listing never costs anything, because coverage is the product.
The fee applies to confirmed media when the advertiser hasn't bought from you in the last 24 months. Repeat business is 0%.
Each booking request arrives by email with links to confirm, counter or decline. The email says up front whether a fee applies.
Placement depends on price, audience fit and evidence. Publishing audited numbers is the only way to rank higher.
Agents don't have seats. One license covers every agent and planner in your organization, billed annually.
Five brands or agencies plan their 2027 finance media with us, with hands-on coverage of the outlets they care about. The fee is credited toward a first-year license.
Licenses open in Q2 2027. Buyers pay no fee per booking.
Rare Audience is an MCP server. Add it to Claude, ChatGPT or your agency's own agent and call it like any other tool. Tool names follow the Ad Context Protocol, so AdCP buyer agents work with it as is.
plan_mediaBrief and budget in, allocated plan out
get_productsRanked, priced placements for a brief
get_outletAn outlet's full kit, with sources
create_media_buySend booking requests to outlets
get_media_buyStatus for each line
get_rate_historyEvery rate change we've seen
Tell us who you are. Brands and agencies hear about the founding pilot; outlets get a link to claim their listing.