01 / SOURCEP
Publisher audience
The first-party relationship, eligible segments, and consent basis originate with the publication.
- Audience definition
- Consent and eligibility
A new commercial layer for publishers
The audience you built has value beyond your pages.
Rare Audience helps publishers explore advertiser campaigns that reach eligible, consented readers elsewhere on the web. You set the terms. We coordinate the work.
An illustrative publisher pilot model. No platform connection or campaign is assumed.
THE OPERATING MODEL
One relationship. A wider market.
The publisher remains the source of audience authority. Rare Audience coordinates an approved campaign pathway into compatible off-site media.
RA / OPERATING MODELILLUSTRATIVE PILOT FRAMEWORK
02 / COORDINATIONRA
Rare Audience
Campaigns are shaped around publisher approvals and compatible advertising tools.
- Advertiser and category review
- Setup, delivery, reporting
03 / DISTRIBUTIONM
Off-site media
Approved advertiser messages can reach eligible readers away from the publisher's own pages.
- Compatible inventory
- Campaign measurement
THE OPPORTUNITY
Audience revenue beyond your own inventory.
The value of a trusted audience extends beyond the moment someone is reading a page.
Publishers already create the context advertisers want: a specific audience with clear interests and a direct relationship. An approved off-site campaign could make that relationship commercially useful after the visit, subject to consent and platform rules. It does not require more ad units on the publication.
THE OBJECTIVEIncremental publisher revenue from approved off-site reach.
PUBLISHER CONTROL
The publisher sets the perimeter.
Participation starts with explicit choices about the audience, the buyer, and the commercial model. Rare Audience handles the coordination within those boundaries.
PUBLISHER DECISIONRARE AUDIENCE COORDINATION
01
Audience eligibility
Which segments can be considered, with consent and permissions reviewed first.
Assess technical and platform fit for the agreed audience.
02
Advertiser access
Which brands, categories, and campaign boundaries fit the publication.
Prepare proposed campaigns for review and coordinate approved delivery.
03
Commercial terms
The revenue model, reporting expectations, and pilot success criteria.
Manage campaign operations and share the agreed reporting.
Proposed roles for a pilot; final responsibilities depend on agreed terms and platform capabilities.
PILOT FRAMEWORK
A controlled route to the first campaign.
We begin with one scoped opportunity, confirm feasibility, and define the conditions for running it.
Audience and demand
Identify the audience, relevant advertisers, and commercial hypothesis worth testing.
Output: pilot briefPermissions and fit
Review consent, advertiser approvals, platform compatibility, and operational requirements.
Output: go / no-go decisionApproved campaign
If the conditions are met, coordinate the campaign and report against agreed measures.
Output: performance reviewQUESTIONS WORTH ANSWERING
The details come first.
Does this require more ads on our site?
No. The proposed model is focused on eligible audience reach on other sites, without adding placements to the publication.
How much work would our team take on?
Your team would help define the eligible audience, approve campaign boundaries, and confirm the commercial terms. Rare Audience would coordinate setup, delivery, and reporting, subject to the pilot agreement.
Are integrations with advertising platforms already live?
No connection is assumed. We would first assess the relevant platform's compatibility, permissions, and technical requirements.
What revenue can we expect?
That depends on the audience, advertiser demand, delivery, and agreed economics. A pilot model would be defined before any forecast.
START WITH A CONVERSATION
Let's assess the opportunity in your audience.
Tell us about your publication and the audience you've built. We'll work through whether a controlled pilot makes sense.
Email us about a pilotNo commitment to launch.