Choose who gets access
Review the proposed advertisers and categories and approve the campaigns that fit your audience.
Audience extension for publishers
Your audience travels. Your revenue can too.
Explore a new way to earn when approved advertisers reach eligible, consented members of your audience on other sites. You set the boundaries; Rare Audience would coordinate the work behind a pilot.
A proposed pilot, shaped around your audience and approvals.
01 The opportunity
Your audience has value beyond your pages.
A visit is one moment. A relevant advertiser may want to reach that person later, where they are already browsing.
Audience extension could create an additional revenue stream without placing more ads on your own site. Eligible, consented audience members would be reached through compatible ad platforms on other sites, subject to publisher approval, platform support and pilot setup.
01 /Your audienceEligible and consented
02 /Your approvalAdvertisers and categories
03 /Other sitesCompatible ad inventory
02 How it works
A simple path from conversation to campaign.
Each pilot would be scoped together before anything runs. The exact setup depends on consent, platform compatibility and your approval.
- 01
Agree on the opportunity
We discuss your audience, eligible segments, commercial terms and what a useful pilot would need to prove.
- 02
Set the rules
You review proposed advertisers and categories, campaign boundaries and how audience consent will be respected.
- 03
Run and learn
Once the setup and approvals are in place, Rare Audience would coordinate delivery and share campaign reporting for review.
03 Publisher control
Your audience. Your standards.
Participating should feel like a considered extension of your business, with clear choices before a campaign begins.
Explore a pilotKeep the workload light
Rare Audience would handle setup coordination, delivery operations and reporting. Your team focuses on the decisions only you can make.
See what happened
Review campaign activity and the commercial results agreed for the pilot. Reporting details would be defined together up front.
04 Common questions
Good questions to ask before a pilot.
Would we need to add more ads to our site?
The proposed model reaches eligible audience members on other sites. It does not depend on adding placements to your own pages.
Who decides which advertisers can participate?
You would review and approve participating advertisers and categories as part of the pilot rules. Any campaign would be subject to those agreed boundaries.
What would our team have to do?
Your team would help define the audience and approval rules, confirm the consent and setup requirements, and review proposed campaigns. Rare Audience would coordinate the operational work and reporting.
Is this already connected to our ad platforms?
No connection is assumed. A pilot would begin with a compatibility and permissions review, followed by setup only if the necessary conditions can be met.
What revenue should we expect?
That depends on the agreed audience, advertiser demand, delivery and commercial terms. We would discuss a pilot model before making any forecast; this page does not promise earnings.
05 Start a conversation
Let's see what your audience could make possible.
A thoughtful pilot starts with your goals, your audience and your standards. Tell us about your publication and the audience you want to serve.
Email us about a pilot