# Rare Audience

> The sales agent for finance and investing media. An AI agent sends a structured brief over MCP and gets back a priced, allocated media plan across finance trade publications, newsletters, podcasts and events, ranked by the cost to reach the target audience. Every number carries its source, date and evidence level.

Status (November 2026): private pilot. The MCP endpoint and API keys go to founding pilot members first. Brand and Agency licenses open in Q2 2027.

## What it does

- Takes a brief: audience (investor type, firm type, role, AUM band, net worth, geography), budget, flight dates, channels, and constraints such as audited audiences only or a cap per outlet.
- Ranks every placement by target CPM: price ÷ readers reached × 1,000, divided by the share of the audience that matches the brief, discounted for weaker evidence (audited 1.0, third party 0.9, publisher claimed 0.8, estimated 0.6). Outlets that don't publish an audience mix are assumed to be a weak fit (10%).
- Allocates the budget under per-outlet and per-channel caps and checks inventory for the flight. The same brief always returns the same plan; no language model is involved in pricing or ranking.
- Sends booking requests to each outlet; the outlet confirms, counters or declines, and status returns to the buyer's agent.
- Flags rates older than 90 days and audience data older than 180 days.

## MCP tools

Names follow the Ad Context Protocol (AdCP) where AdCP defines them.

- get_products (AdCP): ranked, priced placements for a brief
- plan_media: brief + budget + flight → allocated plan with a reason per line
- get_outlet: an outlet's full media kit with provenance on every field
- list_creative_formats (AdCP): creative specs
- get_rate_history: every observed rate change for an outlet
- create_media_buy (AdCP): send booking requests to outlets
- get_media_buy, list_media_buys: status per line

## Pricing

- Free: 3 media plans a month, capped lookups, no booking or rate history
- Brand: $9,500 per organization per year
- Agency: $30,000 per organization per year
- Data license: from $60,000 per year
- Founding pilot: $2,500 for one 2027 planning cycle, credited toward a first-year license
- Outlets list for free and pay 10% of confirmed media only when the advertiser hasn't bought from them in the last 24 months. Rankings are never for sale.

## Contact

- Join the pilot or list an outlet: https://rareaudience.com/#join